Sökt på: Böcker av philip j. kitchen
totalt 11 träffar
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly …
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - …
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – …
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Communicating Globally
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "e;travel"e;? Designed to …
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …